Wild Wild West (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website wild-wild-west.co.uk (the “Site”) or purchase our products. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
1. Information We Collect
1.1. Information You Provide Directly
- Contact details: name, email address, phone number
- Account information: username, password, billing/shipping address
- Order information: products ordered, payment details (collected via our secure payment processor)
- Communications: correspondence you send us (e.g., customer service inquiries, reviews, survey responses)
1.2. Information Collected Automatically
- Usage data: pages visited, time and date of visit, time spent on pages, referring URLs
- Device data: IP address, browser type and version, operating system, screen resolution
- Cookies and tracking technologies: see Section 4 below
2. How We Use Your Information
We use the information we collect to:
- Process and fulfill orders (including payment processing, shipping, and customer support)
- Communicate with you about your account, order status, promotions, and updates (you may opt out of marketing emails at any time)
- Improve our Site and services by analyzing usage trends and customer feedback
- Personalize your experience by showing content and offers tailored to your interests
- Prevent fraud and ensure security of our Site, our customers, and our business
3. Disclosure of Your Information
We may share your information with:
- Service providers who help us operate our business (e.g., payment processors, shipping carriers, email platforms)
- Our affiliates for marketing and operational purposes, subject to this Privacy Policy
- Legal authorities when required by law, to comply with a subpoena, court order, or other legal process
- Business partners only with your explicit consent (e.g., co-promotions)
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
4. Cookies & Tracking Technologies
We use cookies, web beacons, pixels, and similar technologies to collect information about your browsing activities. Cookies help us:
- Remember your preferences (e.g., language, region)
- Maintain your shopping cart and login session
- Analyze Site performance and usage via tools such as Google Analytics
You can control or delete cookies through your browser settings. Disabling cookies may limit the functionality of the Site.
5. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information. These include:
- Secure Socket Layer (SSL) encryption for data in transit
- Restricted access to servers and databases
- Regular security audits and monitoring
However, no system is completely secure. We cannot guarantee absolute security of your data.
6. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations (e.g., tax record requirements), resolve disputes, and enforce our agreements.
7. International Data Transfers
If you are located outside the United Kingdom, please be aware that your information may be transferred to, stored, and processed in the UK, which may have different data protection laws than your country. We take appropriate safeguards to ensure that any transfer of personal data complies with applicable data protection laws (e.g., Standard Contractual Clauses).
8. Children’s Privacy
Our Site is intended for users aged 18 and over. We do not knowingly collect personal information from children under 16. If we learn that we have inadvertently obtained personal data from a child under 16, we will promptly delete it.
9. Third-Party Links
Our Site may contain links to third-party websites or services. This Privacy Policy does not apply to those sites. We encourage you to read the privacy policies of any third-party site you visit.
10. Your Rights & Choices
Depending on your jurisdiction, you may have the right to:
- Access, correct, or delete your personal information
- Request restriction of processing or object to processing
- Receive a copy of your personal data in a structured, machine-readable format (“data portability”)
- Withdraw consent at any time (where processing is based on consent)
To exercise these rights, please contact us as set forth in Section 12 below. We may need to verify your identity before fulfilling your request.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised version here with a new “Last updated” date. Your continued use of the Site after those changes constitute your acceptance of the updated policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact:
Wild Wild West
Email: privacy@wild-wild-west.co.uk
Address: Melville Street, Northampton, England, NN1 4HX
